FROM HUMAN RESOURCES TO HUMAN PERFORMANCE

The way we lead our people is the single most important element of how we lead our organizations — and the hardest to get right.

I am a leader, speaker, and writer. I’ve spent two decades working inside large organizations as an executive in the areas of leadership and human performance, and I’ve written two books about what I learned there. My working life is now spent alongside CEOs and CHROs who want both clear thinking and practical collaboration.

Ashley Goodall
WHERE MY WORK BEGINS

Better Questions

Hard problems demand hard thinking, and the best way I know to think hard is to write. Here’s where we begin, then: an essay which asks how improvement in organizations actually happens.

The defining moments in my career have arisen when I have paid attention to my own confusion.

At first, I thought the problem was me. If everyone else was certain that, for example, the annual ritual of filling in a goals form was a good way of creating alignment, then perhaps my questioning how this could be—when no one ever looked at the goals again once they were approved—was the problem.

Over time, though, I noticed a pattern. My confusion tended to show up whenever the official explanation for something and the reality on the ground didn’t quite line up.

Leaders would insist that a process was essential, while employees experienced it as counterproductive. Consultants would describe an organization one way, while the people inside it described something quite different. We would talk confidently about how humans behaved at work, only to discover that actual humans seemed determined not to cooperate.

I learned that when I paid attention to these misfit moments, useful questions emerged.

The question leaders were asking was: Is there a more efficient way to measure performance?

But the more interesting question seemed to be: How do we get more of it?

That question led me into years of research and experimentation, first at Deloitte and later at Cisco. It led to new approaches to manager check-ins. And it shifted my attention away from systems for documenting work and toward the conditions that help people do their best work in the first place.

Ashley Goodall
ASHLEY GOODALL
THE ASHLEY GOODALL COMPANY
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WATCH · FROM THE AUTHOR INTERVIEW · 1 MIN

Not with certainty, but with curiosity. Not with conviction, but with humility. And not with better answers, but with better questions.

ASHLEY GOODALL
THE QUESTION BEING ASKED
“Is there a more efficient way to measure performance?”
THE QUESTION THAT INTERESTED ME
How do we get more of it?
THE THING THAT IT LED TO
Weekly check-ins, and performance management without ratings
THE QUESTION BEING ASKED
“How do we make individuals more effective?”
THE QUESTION THAT INTERESTED ME
If teams are where value is created, how do we create more teams like our best teams?
THE THING THAT IT LED TO
Innovations to support Teams as the unit of performance
THE QUESTION BEING ASKED
“How do we give more feedback?”
THE QUESTION THAT INTERESTED ME
How do people actually learn and grow?
THE THING THAT IT LED TO
Building a strengths-based organization
THE QUESTION BEING ASKED
“How do we deliver a solution?”
THE QUESTION THAT INTERESTED ME
How do we help an organization become more capable, more resilient, and more effective long after the engagement ends?
THE THING THAT IT LED TO
Consulting that builds capability, not dependency
Who I work with

I work directly with CEOs, CHROs, and leadership teams as a thinking partner on the hardest people questions.

HOW ENGAGEMENTS WORK

How we can work together

THREE WAYS IN

“If I was going to write, I had to spend my words illuminating the humanity of work; if I was going to give talks, I had to spend my time showing how human flourishing and business success need not be at odds; and if I was going to advise leaders, I had to spend my efforts not on models or methodologies, but on asking better questions, on discovering what was really happening, and on helping people make sense of what they found.”

— ASHLEY GOODALL
THE BOOKS

Challenging received wisdom

Both books look at the world of work through the lens of human performance — and at the parts of it that don’t make much sense when you look closely.